Cooperation within the company
Understanding companies as living organisms is vital to surviving in today’s world. Denise DeLuca, co-founder of BCI (Biomimicry for Creative Innovation), shares the secret to learn from nature so as to promote creativity within the company.
Until a few years ago, companies were often conceived as a race against our peers where competition was vital to maximizing each one’s potential. This line of thought, associated with mercantilism and aggressive capitalism, has now become obsolete and cooperative models are gaining more importance.
These new models imitate nature’s tendencies, which recognize that competing species are not the most efficient. Symbiosis or hybridization are two examples in which two organisms come together to work towards the same goal that’s impossible to reach separately. Collaboration, and not competition, is the key to foster creativity and business efficiency.
The principles that underpin the prevailing economic models reflect a mechanistic conception of the world in which nature is perceived as a resource to exploit and therefore, its value is assigned based on human needs.
The thesis of Nel Hoftsra, Professor of Economics at the University of Rotterdam, proposes a change of paradigm inspired by the regenerative systems present in nature. This essentially implies that human beings should cease to be the measure of all things and start adopting models that make it possible to recover the energy and the materials used in the processes.
This means a turn of perspective that can lead companies to take action while thinking in the long term combining economic efficiency with ecological effectiveness. The creation of its value would thus be redefined in a broad sense, from the economic, ecological, social, ethical and spiritual perspective.